Business numerology guides and working notes

Three questions account for most of what founders arrive with. What should the company be called. When should it start. Who should it start with. The articles work through those in order, at the length the answer actually needs rather than the length a listicle wants.

Naming pieces cover which name to analyse in the first place — the trading name rather than the registered one, and the parts a registrar conferred left out — then the compound layer underneath the digit, and the mistakes that cost a founder a good total. The method treats the name number as the only one of the three core numbers that can be changed, which is why so much of the practical work lives here.

Timing pieces cover how a candidate date is scored: the day, the total of the full date, the weekday and its ruling planet, and the personal year and month the founder is standing in. They also cover the distinction between a registration date and a launch date, which are usually not the same day and both carry weight.

Foundations pieces set out what the system is doing and where it declines to answer. The material behind this site is a practitioner corpus rather than one author, and it contradicts itself in places. Where it does, both readings are recorded rather than averaged into a verdict nobody stated. Where it says nothing, the article says so.

None of it is investment, legal or medical advice, and none of it will tell you whether anyone wants what you are selling. It is a structured way to think about decisions that are otherwise made on instinct.