The order to work in, which name actually counts, and the mistakes that cost founders a good number.
How business numerology is actually applied
A reference for the numbers, the compounds and the sector map, plus the guides that put them together. Everything here traces back to the same body of source material the calculators use.
Business numerology answers a small set of questions. What should the company be called. When should it start. Who should it start with. Which sector suits the combination. This knowledge base sets out how the method answers each of those, and where it declines to answer.
The material behind it is a practitioner corpus rather than a single book, and it does not always agree with itself. Where two sources conflict, both are recorded rather than averaged — the compound 16 is read as a difficulty in general and as unusually effective for jewellery, and flattening that into one verdict would throw away the useful half. Where the source material says nothing at all, the pages say so plainly instead of filling the gap.
Start with the numbers
Nine profiles, one per digit: planet, business character, money behaviour, growth style, the sectors it suits, the numbers it works with, and what the source material says destroys it.
Number 1 · Sun
Authority, speed and visibility
Number 2 · Moon
Trust, care and a long sales cycle
Number 3 · Jupiter
Knowledge, counsel and expansion
Number 4 · Rahu
Technology, precision and a late payoff
Number 5 · Mercury
Trade, reach and communication
Number 6 · Venus
Margin, brand and perception
Number 7 · Ketu
Research, depth and the foreign
Number 8 · Saturn
Structure, labour and durability
Number 9 · Mars
Drive, manpower and scale
Then the compound layer
A name total is a two-digit number before it is anything else, and the method treats that two-digit number as carrying more information than the digit it reduces to. This is the part most often skipped, and the part that explains why two names on the same digit behave differently.
All compound numbersAnd the sector map
Which numbers the method favours in a trade, which it blocks, and the conditional cases where a number suits the trade in general but not one segment of it. The carve-outs are usually the useful part.
Real estate & property
Favours 5, 8, 6, 2
Construction & infrastructure
Favours 8, 4, 1, 2
E-commerce
Favours 9, 5, 4, 6
Retail & FMCG
Favours 5, 2, 6
Import, export & trading
Favours 5, 6, 7, 8, 3
Technology & IT
Favours 4, 5, 7, 1, 9
SaaS & software products
Favours 4, 7, 5
Digital marketing & advertising
Favours 5, 3, 4, 7
Media, entertainment & content
Favours 3, 5, 6, 2, 4
Guides
What Is Business Numerology?
FoundationsHow numbers are applied to company names, launch dates and founder decisions — and what the practice can and cannot tell you.
Recent articles
All articles →What this knowledge base will not do
It will not tell you whether a name is available as a trademark or a domain, whether there is a market for what you are selling, or whether your numbers make a business viable. It is guidance for reflection and planning, not financial, legal or medical advice, and a well-numbered name does not rescue a business with no customers. Read it as one structured input among several.