One document, every number, read together
A calculator answers one question. A report takes the whole business — the name, your own numbers, the sector, the dates, the partners, the phone and the premises — reads them against each other, and writes down what it found and what to do about it.
Read a real one
The sample is the actual generator running over a demonstration business, watermarked and stopped after the first few sections. The typography, the charts and the reasoning are exactly what a paid document contains.
What each one covers
The engine is the same in all three. What changes is how much of it is assembled, and how much of the reasoning is written out.
Business Starter Report
Your numbers, the trading name, and whether the two agree. The shortest document that still answers the question people actually ask.
14 to 18 pages · one-time payment · no account needed
- Executive Summary
- Founder Analysis
- Business Name Analysis
- Founder and Business
- Industry Compatibility
- Financial and Business Character
- Risks and Considerations
- Recommendations
- and 2 more sections
Complete Business Report
Every dimension the engine reads, assembled into one document: name, founder, sector, money, timing, partners, assets, risks and remedies.
32 to 40 pages · one-time payment · no account needed
- Executive Summary
- Founder Analysis
- Business Name Analysis
- Founder and Business
- Industry Compatibility
- Financial and Business Character
- Timing Analysis
- Name Recommendations
- and 7 more sections
Name Selection Report
A shortlist scored, ranked and explained against your own numbers and your sector, with spelling alternatives worked out for the ones that fall short.
18 to 24 pages · one-time payment · no account needed
- Executive Summary
- Name Recommendations
- Business Name Analysis
- Founder Analysis
- Founder and Business
- Industry Compatibility
- Phone, Domain and Premises
- Risks and Considerations
- and 2 more sections
What is in which
| Section | Starter | Complete | Name selection |
|---|---|---|---|
| Executive summary and headline score | Yes | Yes | Yes |
| Founder analysis and the Lo Shu grid | Yes | Yes | Brief |
| Business name, letter by letter | Yes | Yes | Yes |
| Founder to business compatibility | Yes | Yes | Yes |
| Industry alignment | Yes | Yes | Yes |
| Money behaviour and growth character | Yes | Yes | No |
| Timing: personal year, month by month | No | Yes | No |
| Ranked launch dates and a scored calendar | No | Yes | No |
| Candidate names ranked and explained | No | Yes | Up to 20 |
| Spelling alternatives worked out | No | Yes | Yes |
| Partnership pairings and role allocation | No | Yes | No |
| Phone, domain and premises analysis | No | Yes | Yes |
| Risks and considerations | Yes | Yes | Yes |
| Remedies, free ones first | Yes | Yes | No |
| Your consultant branding on the document | Consultant plans | Consultant plans | Consultant plans |
Four steps, no account
The business name, your name and your date of birth are required. Everything else is optional, and the report says which sections it could not read rather than inventing them.
One payment, no subscription, no card kept on file. Guest checkout by email works fine.
The document is generated immediately and delivered to a private link carrying its own key.
Act on the first recommendation, then run the free calculators again to see what moved.
Questions people ask
Do I need an account to buy a report?
Is the sample a real report?
What if I do not know my launch date or my domain yet?
Can I change the name after reading it?
How long does the link last?
Is this advice?
Anything else? Ask us, or read the methodology, the terms and the refund policy.